130 Years of Joy

Making the world shine bright since 1895

In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.

Past, Present, Future Collide

Infinite Creativity

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.